Movie Paid Preview: Recently you must have heard that Ajay Devgan’s movie ‘Maidan’ was given a paid preview before its release. Now some people must be knowing whether this is a paid preview or not.
If we talk only about Maidan, the film was to be released on 11 April and its preview was done on 10 April at night. So what difference will it make in one night. This is something to be understood. Let us understand this a little more deeply in the news ahead and know why film makers get paid previews done before the release of any film.
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Why is a paid preview of a film done?
Some time ago, the term paid preview was used only for Hollywood films. This trend has started in Bollywood as well for some time now. For this, producers earn money by showing the film to some people before its release for a higher ticket price. Along with this, word of mouth is also used.
In such a case, two things happen. Viewers are ready to pay a high price to be the first to see their favourite actor’s film. This benefits the film’s collection. Secondly, if the viewers like the film, then the number of viewers increases after its release due to the praise of the viewers. Â
It is a good marketing tool
According to a Hindustan Times report, director Rajkumar Hirani has said about the pre-preview of films- ‘If a film has to do well, it can be done whether it opens a night before or after. He said that this is a good marketing tool.
According to Raj Kumar Hirani, ‘sometimes the early release of a film becomes the reason for its early criticism’. Before this, paid previews have been done for Aamir Khan’s Ghajini film as well as Akshay Kumar’s Chandni Chowk to China.
Let us tell you that on March 10, Maidan earned 2.6 crores from its paid preview. After the paid preview, this film can now benefit a lot from word of mouth on the weekend. This film has so far earned a total of about 10 crores in India.
